All case studies

New York workspace campus

WeWork

The essay below is a plain-language reading of a chart calculated from 2018 and an illustrative facing of 10°. Nobody took a compass to the front door. It is not a revenue forecast and it is not investment advice.

The building

This is a demonstration on paper, not a walk-through. Picture a Manhattan office block from the late 2010s: glass-walled rooms around a central elevator core, so doors often open directly at other doors. That layout keeps activity moving and never lets it settle. The main entrance faces roughly north, so the back of the building is on the south side. In this reading, that back side is where the steady, supportive influences sit, the kind that help a group stay together. The front, where visitors and customers arrive, is a different story: it needs a lively approach or the public side of the work can go quiet.

The people inside

The south side—the back of the building—carries the two influences that, for a building from this period, are read as prosperity and steadiness. That means the people who sit toward the back, away from the entrance, are the ones who can hold the team together and keep the work grounded. The southwest corner adds a note of clear authority: someone is meant to be in charge there, which suits a head-office function. At the front, though, the mix is shakier: the southeast has an influence linked to arguments and rushed decisions, so meetings near the entry can turn into people talking past each other. The east side carries the heaviest caution in this system—accidents, stalled plans, and slow trouble—so it is best used for storage or back-office tasks rather than high-stakes work.

Money and reputation

The long-term pattern here depends on what happens at the front. The back already supports cohesion, so the team can hold together even when the market side is noisy. If the entrance area stays busy and well used, the building can support a public-facing business that still has a stable core. If the front goes quiet—doors rarely opened, visitors few—the reading suggests the work becomes private and the reputation side fades. The arrival influence in the northeast and north is visible but not yet in charge in 2018, so any reputation gain in that year is more a preview than a payoff. By 2024 that influence becomes the helpful one for reputation, which means the same layout could read very differently a few years later.

What to do

This is not investment advice. Treat the reading as a way to notice how the space is used, not as a forecast of business results. Keep the busiest, most public functions near the main entrance and the quieter, team-holding work toward the back, where the layout puts the supportive influences. Use the southwest for whoever needs to be clearly in charge, and avoid putting critical projects in the east, which carries the heaviest caution. If the front feels dead, add reasons for people to come and go—a reception that actually receives, a meeting room that opens to the outside—because the reading says the market side goes quiet without that movement. Do not move any influence to a different side; the point is to work with the layout you have, not to redraw the plan.

Xuan Kong

Period 8 · Gui 癸 facing

Double Sitting — both timely stars gather at the sitting

Northwest

2·9·5

Black Earth / Yellow Earth

North

7·4·9

Red Metal / Purple Fire

Northeast

9·2·7

Purple Fire / Red Metal

West

1·1·6

White Water / White Metal

Center

3·8·4

Jade Wood / Green Wood

East

5·6·2

Yellow Earth / Black Earth

Southwest

6·5·1

White Metal / White Water

South

8·3·8

White Earth / White Earth

Southeast

4·7·3

Green Wood / Jade Wood

The essay is the part to read. This grid is the worksheet behind it: three numbers in each square, for the people, the era, then money and visitors. North is at the top. You can follow the writing without the numbers.

Demonstration only. Facings are not door surveys. Nothing on this page is financial, legal, or investment advice.